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Surplus Solutions Group: Website Redesign & SEO Growth

A complete digital transformation modern WordPress design + data-driven SEO, delivering daily organic leads and strong keyword rankings across the UK.

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About The Client

Surplus Solutions Group is a UK-based bulk stock buyer specializing in excess inventory, liquidated stock, bankrupt assets, and full warehouse clearances. They serve small businesses, high-street retailers, wholesalers, and corporate companies across the UK.

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Project Goals

The client wanted a modern, high-conversion website and a full SEO strategy to rank nationwide.

Modern, fast,
mobile-optimized website

Clear messaging &
simple navigation

Conversion-focused layout for
lead generation

Rank for national & local
buying-intent keywords

Build trust & authority

Consistent organic leads

Website Design Work (From Scratch)

We designed the website completely from scratch using a clean, modern, performance-optimized approach.

  • Custom WordPress design (Elementor Pro)
  • Designed service pages + industry pages for SEO
  • Strong UX with clear CTAs on every page
  • Simple forms for fast conversions
  • Mobile-first responsive design
  • Security & caching setup
  • Lightning-fast VPS hosting setup
  • On-page SEO integrated into the design

SEO Strategy & Execution

Once the website launched, we implemented a complete SEO roadmap.

Technical SEO

In-depth keyword research

Local SEO setup

Content structure & landing pages

On-page optimization

Backlink building

Results After 6 Months

Organic Clicks
0 k
Google Impressions
0 k
Avg Position
0
Daily Organic Leads
0 +

Keyword Ranking Highlights

47 active tracked keywords

4 keywords in Top 3

23 keywords in Top 10 (Page 1)

26 keywords in Top 20

35 keywords in Top 100

Challenges We Overcame

This project required building everything from zero:

  • No previous SEO had been done
  • Industry required education (they buy stock, not sell)
  • Keyword difficulty high for UK-wide phrases
  • Website had to be built on VPS for max performance
  • Keyword mapping and intent alignment took careful planning
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“Very happy with the results. We upgraded from the basic SEO package to the premium one because the website is bringing in daily leads. Traffic and rankings keep growing every month.”

The Transformation (Before → After)

Before:

  • No website
  • No SEO
  • No keyword rankings
  • Zero organic leads
  • No digital presence

After:

  • Custom WordPress website
  • 2.43K clicks in 6 months
  • 204K impressions
  • 47 keywords ranking
  • Daily leads
  • Long-term SEO growth

Ready to grow your business with a modern website and powerful SEO?

Let’s build your custom strategy.

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